2020 Growth Campaign is a system used to encourage more positive reviews for your business which builds trust, authority and more sales. As the saying goes, “Before you judge a man, walk a mile in his shoes.” Take a look at your business through your customer’s eyes. Does your brand look trustworthy? Is your website safe for online purchases? What are your customers saying about you? These are just a few of the questions that your customers are asking about your business. Really take the time and look at your business through your customer’s perspective.
One of the key elements that consumers utilise to decide to make a purchase with your business are online reviews. Reviews and ratings can make or break a business. This is where 2020 Growth Campaign comes into play. Reviews can greatly affect your revenue. A 1-star rating on your online branding can result in a 5-9% change in revenue *¹.
91% of consumers read local
reviews to decide if a business is good or not. *²
68% of US consumers said that positive reviews made them more likely to use a business. *²
Positive reviews make 73% of consumers trust a local business more. *²
54% of consumers need at least a four-star rating.
84% of consumers think that reviews older than 3 months are not relevant. *²
74% of consumers say they will not select a company with poor reviews. *³
Whether or not you like or use online reviews personally, they must be an integral part of your marketing strategy. Consumers love online reviews, and they use them daily to gain insight on everything from Amazon products to accountants, doctors, restaurants, and car dealerships.
2020 Growth Campaign gives your business the ability to leverage most loyal and frequent visitors to generate real time honest feedback while helping generate online ratings and reviews on most popular websites.
Positive online reviews create recent activity. Recent activity induces brand authority. Building more trust enables you to convert more leads which creates more sales and revenue.
*¹ Harvard Business Review *² Bright Local *³ Harris Interactive **¹ Smith Willis, 7 Reasons Why Online Reviews are Essential for Your Business Brand, https://mention.com/en/blog/online-reviews/