Protect Your Online Reputation with Divergent Media

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Manage Your Online Reputation

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Manage your offline and online reputation through Reputation Management. Your reputation matters, so don’t let it get tarnished by false accusations, complaints, and immature comments. Don’t let your online image be controlled by others, take back control now!

What is your online image? Simply speaking, it’s the comments, reviews, posts, articles, social media comments and more, that may present your business in a positive light or a negative light. There is the false idea that we cannot control the negative reviews shared with the world, which is further from the truth. With so much online shopping and the consumer investigating their prospective service provider, a business’s online reputation needs to stand up to scrutiny. But how can we do that when we receive a negative review? Many businesses don’t respond to negative reviews in the hope they will disappear when, in fact, they should always be answered with a positive response. If the issue can’t be resolved, then formally apologise and pledge that you will endeavour to correct this matter in future. This will hold you in good stead with future customers. But this is only one of the items we cover in our reputation management service.

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Put Your Best Foot Forward

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Move up positive articles/comments/content up in Google using proven techniques and strategies.

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We can move negative information to the bottom of Google where it’s not readily found.

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No longer do you have to put up with false information and a negative image. Be proactive and take control of your reputation.

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Proven strategies are created and implemented to use the most relevant websites to boost your reputation quickly.

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How Can Reputation Management Help My Business?

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There is usually a vocal minority that takes to the online world to state their “opinion”. Reputation Management ensures that potential customers see your business for what it truly is. If your reputation is tarnished it makes it difficult for your marketing efforts to reach their goals. By implementing a reputation management service it will make your other marketing efforts easier and effective, you’ll receive more leads generated, website referrals, and more time to grow your business.

There is so much “noise” out there as customers search on Google and various other platforms to discover and evaluate businesses. It only takes a moment for a customer to decide if your business is trustworthy or not. But unfortunately, the internet doesn’t always provide an accurate story and that’s where we come into effect. We can control your online image through creating a positive presence on all major internet platforms, monitor new information, strategically release and place new and fresh positive content, aggressively shift negative content, measure your position against your competition, and synchronize your marketing campaigns. When completed correctly, reputation management can save time and money as it will stop your image from being tainted and your future marketing campaigns will be more effective because of it.

7 Step Process To Ensure Success

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True: Your online reputation is determined by what people find through online searches. Search engines, such as Google, determine what to show about your business whether it is accurate, malicious, or false. Your complete online presence needs to be unified with positive content/reviews to overcome any negativity.

Claim & Optimize – There are a number of internet platforms where business is or should be listed. These include your website, social sites, review pages, and business directories. All these properties need to unified in their positive and accurate content.

Brand Authority – Link between the various internet properties to establish a brand that is reputable and positive.

Uniformity – Ensure your business contact information and address is correct through all of your internet properties as this will help increase your rankings and positive content.

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Today’s customer has been given a very loud voice through Social Media. This can be seen as a positive experience or a negative one – depending on your approach. Social Media has provided a space where businesses can engage with customers directly and offer a very human personality. By using Social Media, businesses can connect with their customers and thus build a loyal customer that offer referrals. Used correctly, Social Media is a great platform that can solidify your reputation.

Choose Your Platform – There are a number of Social Media Platforms these days and all have their positive points and negative. Choose ones that best represent your business. Create an engaging social profile that highlights customers and provides invaluable information which will help you to become a part of the larger community.

Respond Quickly – Create a process in which you respond to customer inquiries, comments and complaints in a professional and authentic voice. By responding to complainants you are displaying your level of customer service.

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Reviews are being left by more and more customers every day on various internet properties, such as social media to websites, to citation listings. Ensuring that you have a robust reputation with online review sites is one of the most important elements in creating a solid online image. But unfortunately, you can’t stack your reviews as they are best to look as authentic as possible.

Monitor & Prioritize – There are certain sites that are more influential than others plus, the industry you are in can also influence these factors. Your positive reviews will be in prime position once we are finished with them.

Boost Reviews – We help you increase the quantity of positive reviews and multiply those reviews onto other sites.

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Providing a voice to customers is what empowers customers to take their opinion and complaints to Social Media. It makes them feel as if they have been heard and in the process inflict some pain in the process. Surveying your customers will provide you with direct access to their opinions. If you provide your customers with the ability to express their opinion, they are less likely to complain online plus, it makes the customer feel as if they have been heard.

Open Communication – By providing a number of opportunities for customers to provide feedback, you are giving them the chance to be heard and thus less likely to take their negative comments online.

Follow Up – If a customer provides you with negative feedback, follow up with that customer in a timely fashion. If you address their issues not only are you providing the ultimate customer service experience but you’re converting and angry consumer into a loyal customer who will be less likely to say anything negative online.

Be Proactive – From the feedback data you have collated, you will be able to identify any patterns or trends that you can address. If there are improvements to be made, you’ll be proactive in the fact of creating a happy customer.

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The world wide web is constantly evolving, so too is your online reputation. You need to be vigilant and monitor the online reviews/comments/posts about your business. If you don’t keep a constant watch and allow negative reviews to seep into your positive image, it won’t take long until they snowball and deteriorate your efforts.

Tracking – We track your existing internet properties to determine a number of different elements such as; top search results for your brand, quantity of reviews, negative content that has become prominent and your overall reputation.

Setting Alerts – There are a number of different tools and methods that enable an alert when someone has posted information about you online. We set these up to monitor your online reputation with ease.

Reports – Each month we will provide an in-depth analysis of your brand position and the effectiveness of our management.

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Rated reviews are analogous in the sense that a 4-star rating only looks good if your competitors are receiving 3-star ratings. In business 101, you need to identify what you excel at and what needs improving. You also need to test which location is performing best and which needs improving if you have a business with multiple locations.

Monitor Local Competition – Monitor your competition is an important factor for online reputation. In some cases, it may not even be your competition but rather a voice that likes to speak up against you. In circumstances like these, you need to measure how your competitor is managing their online reputation. Are there any areas you can exploit or perhaps model to help gain leverage in the market and improve your online reputation.

Setting Benchmarks – Setting attainable benchmarks is an important factor for any business. Understanding the industry and your competition and then creating a goal that exceeds their performance is a primary principle for online reputation management. If you have a few 4-star ratings and your competition has a few 4.5-star ratings then we need to create a goal and a strategy that will surpass your competition.

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If you have a business with multiple locations, the need for a positive online reputation is multiplied, one business location’s negative content could easily taint the reputation of another. One of the benefits of reputation management is to allow your other marketing efforts to be effective without being held back by negative content. Our team will synchronize their efforts with your multiple locations and your marketing efforts to stay ahead of the competition.

Scaling – The negative content of a particular branch or location can unintentionally tarnish the overall brand and other branches. The negative content may leave out the branch details so it’s uncertain as to whom the comments are in relation too. Or, alternatively, consumers may perceive that if one branch has poor customer service than all branches will have poor customer service. This is where we come in to not only build the overall brand reputation but also build the brand of the individual locations/branches.

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LET’S WORK TOGETHER

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Partner with Divergent Media and let us help you grow and protect your business. Expert SEO agency right at your finger tips.

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